1. Suppose you decide to start a business that recruits students for summer jobs. You will match available students with available jobs. You need to learn what positions are available and what students are available for filling those positions. In starting your business, you know you will be competing with local newspapers, Craigslist, and your college. You will probably have other local competitors as well: a) Analyze the structure of this industry according to Porters five forces model. b) Given your analysis in part a, recommend a competitive strategy. c) Describe the primary value chain activities as they apply to this business. d) Describe a business process for recruiting students. e) Describe information systems that could be used to support the business process in part d. f) Explain how the process you described in part d and the system you described in part e reflect your competitive strategy. 2. Consider the Case Study 3 (pg. 73 74), and answer the following questions. a) Review the principles of competitive advantage in Figure 3-7. Which types of competitive advantage has BOSU used to defeat copycat products? b) What role did information systems play in your answer to part a? c) What additional information systems could Fitness Quest develop to create barriers to entry to the competition and to lock in customers? d) In the beginning, Fitness Quest had alliances with trainers and its main competitor had alliances with major retailers. Thus, both companies were competing on the basis of their alliances. Why do you think Fitness Quest won this competition? To what extent did their success in leveraging relationships with trainers depend on information systems? On other factors? e) The case does not state all of the ways that Fitness Quest uses its trainer database. List five applications of the trainer database that would increase Fitness Quests competitive position. f) Describe major differences between the BOSU product and the Indo-Row product. Consider product use, product price, customer resistance, competition, competitive threats, and other factors related to market acceptance. g) Describe information systems that Fitness Quest could use to strengthen its strategy for bringing Indo-Row to market. Consider the factors you identified in your answer to part f in your response
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