Aquawhite is planning on launching its teeth whitening and oral care products in Thailand. This marketing plan will offer basic research on the Thailand market including topics of demographics, target markets, product analysis, and recommended marketing strategies. We have analyzed the current market situation based on the limited public access research offered in Thailand. Our consultation also includes Aquawhites current company profile, marketing mix, competition, distribution channels and positioning in Thailand. Our recommendations are based on research about the general dental hygiene sector in Thailand and theories that we have learned in marketing management. Our marketing team presents our findings in a marketing plan, which is based on the different marketing theories covered in the book Marketing Management by Philip Kotler and Kevin Lane Keller. Company profile Smiles, they say, make the world go round. A smile can take you places. A smile is a simple thing. The minimum input, the maximum output. Aquawhite is all about smiles too, and making them brighter. Aquawhite is a pioneer oral care product in India sponsored by Whitening Expressions Laboratories Pvt. Ltd. The company has developed a revolutionary teeth-whitening
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