Your task is to identify a town within the UK which you feel could benefit from re-imaging. Tmust preferably be a town of less than 500,000 residents as you will find tassessment more difficult to do with a large city. Evidence can be found by reading national newspapers which are available in the digital library in the LRC, or alternatively by using other media non academic sources. You may decide to use the internet initially to find towns that you think may have a poor reputation, the UK Governments statistics website is a good source of information. You could enhance/confirm tresearch my carrying out a mini survey to find out people?s perceptions of your chosen town or perhaps do a SWOT analysis. After deciding upon a suitable town to reimage you will then consider an event strategy that could be used to achieve a more positive image of the selected town.Required portfolio content ? Demonstrate your rationale for choosing your town, giving evidence of any current poor image (tcan be reports, survey or newspaper articles and can be attached as an appendix if too large). You may wish to carry out a SWOT analysis of the town or a survey to evidence ttoo. ? Analyse and discuss the urban regeneration issues relating to your chosen town, including maps of the town if needed for support or discussion. ? Discuss your chosen event regeneration strategy and the desired new or altered image you would hope to achieve by your event(s). You should decide upon at least one good objective that you would wish to achieve to improve the town?s image. ? Branding your city or town is a good way to sell it globally therefore your strategy should also incorporate a proposal on how you wish your chosen town to be marketed, many cities or towns use slogans or visual logos, to tend and you may wish to do the same. i.e. what do you want your town to be known for, (it may link to the town?s heritage). ? Identify the stakeholders that contribute to urban development programmes and evaluate their interests in any renewable programme ? There are always limitations to what can be achieved and recognition of thnto be identified and critically analysed as to whether they can be overcome. (Refer toPowerPoint slides)
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