1)? Northwest Airlines applied mathematical models todetermine which customers in its database were currentlyresponsible for most of its profitability and which customers werenot currently profitable but had similar characteristics to themost profitable customers. Northwest Airlines utilized _____ toidentify these customers.; 1)? Northwest Airlines applied mathematical models todetermine which customers in its database were currentlyresponsible for most of its profitability and which customers werenot currently profitable but had similar characteristics to themost profitable customers. Northwest Airlines utilized _____ toidentify these customers.
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